the Reckoning Practice
Reconciling actions with values
We’re not really into small talk
Most of us can already feel it: the ways we live are often out of alignment with what we know, love, and claim to value.
We participate in systems that -
exhaust people
flatten communities
and damage the living world
even when we genuinely want better.
And for many relatively comfortable people, that tension creates a strange emotional stalemate: too aware to fully believe the old story, too entangled to know what comes next. For insitutiitions, it becomes organizationally-sanctioned duplicity.
We Reckon helps institutions and individuals move through that impasse.
Our approach is direct, but not performative.
No purity politics.
No shame spiral.
Just honest reckoning with your own values -
and meaningful changes that follow.
let’s reckon with the big stuff
Do you or your organization hold egalitarian values?
When you watch the news, do you recoil at the endless expansion of war?
Does the thought of profiting on private prisons or ICE appall you?
Yet you are helping to increase suffering by investing in a market economy that manufactures and upholds oppression. Today’s unavoidable market reality is that by investing in any given portfolio, you become part owner of companies that profited from the murders of Renee Good and Hind Rajab.
Mutual funds serve as a veil -
an intermediary that stands between us and our investments, creating a wall of opacity.
Same with index funds and all the vehicles we rely on for high yields and low risks -
they further muddy the waters of what we’re actually involved with.
The anonymous brokerage of our money (and, by extension, of our power in the world,) enables us to not really seewhat we’re doing.
We’re not connected to our actions.
By using this moment to connect your actions with your true values, you chose participation a sound future for humanity.
What are the issues that are close to your heart? What values guide your institution?
What if your investments made your community more beautiful, safer, more welcoming? What would be the value of that for you? What is truly in your.. INTEREST?
Certainly not the rise of military contractors, incarceration corporations, tech surveillance, pollution and
Loss of affluence is an understandable fear for all people and organizations. The world runs on money. Yet the violence of our capital systems have brought us to a point from which it is time to return. It is no longer comfortable to play the ostrich to the oligarchy.
At We Reckon, we work with people who have the creativity to protect their finances while also showing the courage to make a change of course.
We work with individuals and organizations that want to increase peace, prosperity, and regenerative living systems across all their actions.
We at We Reckon are not financial advisors. We are not donor advisors.
→ We facilitate an accounting, reconciliation and honest re-balancing of your values with your actions
→ We surface considerations for all stakeholders affected by the misalignments of actions with your values
→ We research your particular community. We present options
→ We scaffold a slow, sustainable process over the long term
→ We support storytelling and stakeholder buy-in for effective change management over time
YOU reconcile your values with actions and everybody THRIVES.
About
Cofounders Jax Brown and Eunice Ndungu
reckoning with something?
We’re here for individuals and institutions reconcile their values with their actions.